There’s a symbol on the covers of my books: a phoenix. People sometimes ask why.

It goes back to flight school at Fort Rucker, Alabama — the phoenix was my flight class mascot. It’s been with me since the day I learned to fly.

The phoenix means rising from the ashes to a new beginning. Every entrepreneur I’ve ever known — including me — has had a moment where the old plan burned down and the only choice was to build something new from what was left. That moment is not the end of the story. It’s the start of it.

Today I’m proud to introduce that new beginning publicly: GT Creative Solutions, Inc.

Where this started

I’m a retired Army aviator. I spent my military career as a CW3 flying for the United States, and when I hung up the flight suit, my wife Jamie and I started over as entrepreneurs. In 2005 we co-founded Lexicon, a government services firm we grew into a company doing roughly $200 million in business — woman-owned, service-disabled-veteran-owned, built inside one of the most demanding markets in the world: defense contracting.

We did it as a family, through more than 23 years of highs and lows — deployments, recessions, certification battles, global uncertainty. I learned that companies don’t survive on luck. They survive on systems, on integrity, and on people who refuse to quit.

GT Creative Solutions is what we built next, and it carries everything we learned.

What GT Creative Solutions does

GTCS is one company with a coherent mission, working in three connected arenas.

Government services. We hold an active contract providing vehicle and logistics support to the Department of Defense. Government contracting isn’t a story we tell — it’s an operation we run, today.

Technology. Working inside the government-aligned world showed us what that world is missing, so we’re building it. WorkVault is our secure HR operations platform for organizations that live under real compliance pressure. WAY is our fit assessment — built on a simple conviction: most hiring failures aren’t skill failures, they’re fit failures. WAY closes the fit gap, and it powers WorkVault’s recruiting tools.

The freedom to build. This is the part closest to my heart. I mentor entrepreneurs — people who want to build their own companies and create their own freedom. That’s why I wrote the books.

The books

I’m publishing a three-book field-guide series for entrepreneurs, starting now. Building a Brand that Sells — how to attract the right customers with a brand and message that sell for you — is available now, and you can read the first chapter free. Business Plan Playbook — how to turn your brand into a structured, fundable, runnable business — is coming soon. Built to Scale — how to grow beyond yourself with systems, team, and technology — is coming soon.

These aren’t theory. They’re the playbook Jamie and I actually ran — written down so you can run it too.

Why “freedom”?

Because that’s what a business really is, when it’s built right. Not a job you own — a vehicle for the life you want. The freedom to provide for your family. The freedom to choose your work. The freedom to build something that outlasts you.

Some people find that freedom through a government contract. Some find it through better technology. Some find it by finally starting the company they’ve talked about for years. GTCS exists to serve all three.

Let’s talk

If you’re building something — or you’re ready to start — I’d like to hear about it. I offer a free strategy session: no pitch, no obligation, just a real conversation about where you are and what your next move should be.

The phoenix rises. Let’s build.

— Leroy