The Latshaw Doctrine · Book One
Wheels Up
A Founder’s Doctrine for Building a Business — and a Life — That Lasts.
About the Book
Two decades of building, handed to the next operator
This is the operating doctrine that made all of it possible — the five non-negotiables and the twenty-one chapters of frameworks that one founder and his wife built across two decades of running companies. Now they hand it to the next operator, at the legal pad, where every company really begins. Not theory. Not a memoir. A field manual for building a business, and a life, that lasts.
Choose your edition
Available now on Amazon and through IngramSpark for booksellers and libraries worldwide.
Paperback
$19.99
Perfect for everyday reading. Highlight and mark up your copy. Ships worldwide.
ISBN 979-8-9966663-1-7
Hardcover · Collector’s Edition
$29.99
Premium collector’s binding, built to keep on the shelf. The gift edition for founders.
ISBN 979-8-1847810-2-0
Kindle
$9.99
Read anywhere, instantly. Free with Kindle Unlimited. Search and highlight built in.
Digital edition
The Author
From the cockpit to a $200M company
Leroy A. Latshaw is a retired U.S. Army aviator (CW3) who, with his wife Jamie, spent more than two decades building businesses together — growing Lexicon into a $200 million international firm recognized on the Inc. 500 and by Goldman Sachs as one of its 100 Most Intriguing Entrepreneurs. Wheels Up is the doctrine behind that climb, published under Latshaw Press Doctrine, an imprint of GT Creative Solutions.
GT Creative Solutions 