Book Two · GT Creative Series
Business Plan Playbook
Do you actually need a business plan? Learn when to plan, when to act, and how to turn your idea into a business that launches, grows, and adapts.
Stop planning about planning
Many successful businesses never wrote a traditional plan — and many failed ones had beautiful fifty-page documents gathering dust. The plan, by itself, doesn’t make or break you. The right plan, for your situation, executed with discipline, does. This book teaches the difference.
Know when to plan
Tell when you need a formal business plan and when a lean framework will serve you better — and escape the over-planning trap for good.
Build a plan that works
Mission, market, financials, implementation, and risk — a results-driven plan you’ll actually use, plus rapid-launch frameworks to test and adjust fast.
Avoid the traps, then execute
Dodge analysis paralysis, unrealistic projections, and ignored feedback — and turn your plan into a living tool that drives real momentum.
The playbook we actually ran
When Jamie and I founded Lexicon in 2005, we didn’t start with a fifty-page plan — we had clarity, and we wrote plans only when they earned their keep. Twenty years later it’s a $200M firm. This is that judgment, distilled into a field guide you can use this week.
GT Creative Solutions 